Brand and Range
Laura Polko Los Angeles is a line of professional-quality haircare formulated with the expertise of award-winning hair stylist Laura Polko. Her range of signature formulas and clever styling products puts top-shelf haircare within reach, with powerful active ingredients and proprietary ingredient technology.
With 15+ years of industry experience, Laura Polko is the leading stylist to today’s It-girls, having crafted the signature looks of some of your favorite celebrities. Known for her signature “chic cool” hair, Laura has worked with the likes of Gigi Hadid, Vanessa Hudgens, Emma Chamberlain, the D’Amelio sisters, Hailee Steinfeld, Alex Cooper and Alix Earle. Her work has graced the pages of Vogue, Harper's Bazaar, GQ, Cosmopolitan, ELLE, and many more.
Laura Polko Los Angeles is high-performance haircare for low-maintenance hair. Our range of signature everyday essentials and clever styling formulas will easily and effortlessly elevate any haircare routine to give you the ‘cool girl’ hair you’ve always wanted.
The Laura Polko Los Angeles range currently includes Shampoo, Conditioner, Leave-In Conditioner, Hair Mask, Dry Shampoo and Hair Spray.
Laura Polko Los Angeles is currently available via Target in the USA. Visit our Stockists page to find a store near you.
Laura Polko Los Angeles is currently sold in the United States (not including Canada or Mexico). We will announce further launches via our social platforms @laurapolkohair.
Laura Polko Los Angeles is available online from target.com in the United States.
Ingredients and Formulas
Each Laura Polko Los Angeles product utilizes one of four proprietary ingredient systems that are unique to our range. These have been created with powerful actives, along with hair-loving natural ingredients such as Hyaluronic Acid, Keratin, Collagen and Argan Oil.
Yes, our clean formulas are formulated without parabens, sulfates, phthalates, paraffins, dyes/colorants, gluten, mineral oils, aluminum, formaldehyde and propylene glycol.
All fragrances and potential allergens are disclosed on our labels as per regulatory frameworks. Our formulas meet IFRA Standards, which ban, limit or set criteria for the use of certain ingredients, based on scientific evidence and consumer insights. If you are concerned about particular ingredients or potential allergens, we recommend a skin patch test before use.
Laura Polko Los Angeles contain a subtle yet pleasant fragrance and as such are not fragrance-free. All fragrance concentrations are below the safety advice set by the IFRA (International Fragrance Association).
Laura Polko Los Angeles products do contain some silicones and/or silica. Our Hair Spray is free from silicone and silica.
Laura Polko products are not free from preservatives. We use amounts of preservatives to help protect you and your formula from unwanted and potentially harmful mould and bacteria, and to improve the shelf life of your products.
Suitability and Usage
Yes! Our products are suitable for all hair types, including color-treated hair.
Yes, all Laura Polko Los Angeles products are dermatologically tested.
Our products undergo several rounds of testing and formulation, including but not limited to dermatological testing, stability testing, microbiological testing, preservative efficacy testing, heavy metal testing, as well as post-production consumer testing. At no stage do our products undergo animal testing.
Yes! Our formulas are considered gentle on hair and color safe, and they don't contain common ingredients such as sulfates that can cause color to fade prematurely. Our Laura Polko Color Protect range has been developed especially to prolong the vibrance and hue of color-treated hair, for up to 40 washes.
If you are experiencing dandruff or eczema, we’d instead recommend looking to a medicated haircare routine that’s suited to these concerns.
Our safety testing is based on individuals with normal skin types. For skin that is sensitive or easily irritated, please conduct a small patch test before use and refer to the ingredient list on packaging for any potential allergens.
Unfortunately our products are not suitable for use with keratin treatments. For hair that has been treated with keratin, it is advised to avoid sodium chloride, an ingredient which is found in many of our formulas.
While not specifically formulated for extensions and/or weaves, the Laura Polko range is gentle and sulfate free, and therefore should be suitable to use as part of your usual routine on both your natural hair and your extensions/weave.
While everyone's approach to maintaining braids and locs is different, Laura Polko Los Angeles products should fit easily into your current routine. Our formulas are free from sulfates and contain moisturizing and nourishing ingredients such as natural oils and butters. Please note our products do contain silicones, so if you're looking to avoid these then our range would not be suitable for you.
Our products do not contain ingredients that are known to cause harm, whether during pregnancy or otherwise. However, everyone’s preferences during pregnancy and breastfeeding are different and so we recommend consulting your doctor before starting use of any new beauty or hair care products.
Products have a shelf life of three years (36 months) if unopened, and one year (12 months) when opened.
Store out of direct sunlight in a cool, dark place. Keep lids and caps closed when not in use, and do not expose to unnecessary air or moisture.
The Range
Our Volume line is designed to transform thin and fine hair with a specialized PROVOLU™ Plumping System, shown to deliver up to 4X more volume.
We’d recommend our Volume Shampoo and Conditioner for oily hair, as it provides a thorough cleanse and lightweight hydration.
Our Color Protect line is perfect for color-treated hair, working to protect your hue with a unique PROSPECTRA™ Anti-Fade System that has been shown to reduce fading by 25%.
Our Repair line contains a targeted PRODEFENSE™ Fortifying System to strengthen and support the repair and overall health of damaged hair. It also protects hair from environmental stressors, which are key to preventing future damage. You can expect hair to be up to 40% stronger with regular use.
Our Moisture line helps to boost hair’s moisture barrier with its proprietary PROHYDRA™ Replenishing System. 97% of testers said hair was softer and 84% said it was healthier as a result.
Yes! Laura Polko Los Angeles Leave-In Conditioners have a heat protection factor up to 450°F/230°C.
Yes! Laura Polko Refresh Dry Shampoo is suitable for all hair types and along with instantly absorbing oil and build-up, contains nourishing Keratin for added protection from environmental factors.
Our styling products, including Hair Spray, will be launching in early 2025. Stay tuned to our socials @laurapolkohair for product launches and updates.
Sustainability
Laura Polko Los Angeles products have not been tested on animals, and we are approved by Leaping Bunny for our cruelty-free efforts.
The Leaping Bunny programme is internationally recognizable as the gold standard for cruelty-free beauty, awarding brands that meet criteria across product development, supply chain and distribution. Leaping Bunny approval demonstrates that a company has met and continues to meet the programme's criteria in full.
Laura Polko products do contain some animal derived ingredients such as Keratin and Collagen and as such, are not suitable for vegans.
Yes! Laura Polko Los Angeles packaging is fully recyclable.
Our products do not contain ingredients that are known to be harmful to reefs—such as oxybenzone, homosalate, octinoxate, cyclopentasiloxane, octisalate, cotocrylene or parabens—and therefore are considered reef-safe.